Overview: The area has been dominated over the last few years by the Roman Empire, also known as Chelsea FC (bankrolled by the Russian oil billionaire Roman Abramovich). The oligarch also counts the surrounding Chelsea Village as part of his portfolio. If you're not a Chelsea fan you may want to put the club's home games in your diary to remind you when to be out of town. But this football emporium has to vie for attention with the recently developed Fulham Broadway shopping centre where a host of high street brands - Sainsbury's, Starbucks, Boots and Books etc - have taken up residence alongside a David Lloyd gym, complete with a 20m pool, and a nine screen Vue cinema. The shopping centre has been built above Fulham Broadway Underground station where you can catch a District Line train every four-six minutes.
Property: A hotch-potch of property types - established three to five bed houses, plenty of one and two bed conversions plus purpose built (new private development and local authority); Chelsea Village penthouses; not as homogeneous as other areas within the Fulham patch, such as Parsons Green; constantly being regenerated.
Underground: Fulham Broadway (District Line)